"Stuck"Photo by Travis Ruse
www.travisruse.com
As the Art Director of IF, why did I choose this photograph for this cover?
When I think of technology and business the first thing that
comes to my mind is the fast paced, hectic, “always connected” way
of life that we meander through each day. I think of the commute that we all
travel (in one way or another) to get to our meetings, place of business, power
lunches or play dates. This photo and many others that Mr. Ruse has taken,
visualized that for me. He captured the “hum drum” look on people’s
faces, the disconnection from humanness. Their faces almost take on a drone-like
quality.
It is always the assumption that technology makes our lives easier, somehow
less cluttered. However, it seems as though we are more cluttered. Check the
email, the second email, the cell phone messages, text messages, home phone,
pager…it is the “new clutter” of our lives. Some of us can
not even go through a dinner without being reachable through some high tech
gadget. Are we becoming drones to our technology? Through his photographs of “the
commute” Travis Ruse allows us to take a peak at the people we see everyday
going to and from. He allows us to see them from a different angle. To see
their humanness. We can connect with them instead of rushing past them or tuning
them out with our cell phones or our “ipods“. It is very interesting
, the things we miss because our eyes and ears elsewhere.


